And 14.5% say a chat box to speak with a company is a driver of their online purchases. More than 16% percent of people use social media messaging and live chat services for brand research. Automate salesĭon’t limit your Messenger bots for Facebook to customer service requests. This frees up more time for humans to address more complicated Messenger conversations that go beyond the capabilities of a Facebook chatbot. They’ll save time with instant answers to their questions, and you’ll save time by letting your Facebook Messenger chatbot answer the easy questions, like in this example from Canadian retailer Simons. Customers will be able to access the information they need, even if you’re unavailable. If you’re spending a lot of time helping people track deliveries, check your return policy, or book appointments, a little automation will go a long way. They also ask many of the same questions over and over (and over) again. Save time for your team and your customersĬustomers expect 24/7 availability, and they hate waiting on hold. Use these ads in tandem with your chatbot to target high-intent customers. Chatbots can increase your rate of response, making it easier for people to get the information they expect in real-time, on a channel they already use.Īs a bonus, Facebook Messenger has sponsored ads, which can be targeted to people who have previously been in touch with your Page. The point is that your audience is already using Facebook Messenger, and they expect to be able to interact with your brand there when visiting your Facebook page.
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